Use Demand Metric’s Customer Profile Template to create a fictional user persona that profiles the ideal, target customer you need to reach with your product development, communications and PR efforts. Get this tool @ http://www.demandmetric.com/content/customer-profile-template source

Ron Kunitzky and John Follett discuss partnership marketing and how to create lasting partnerships. Check out our Partnership Marketing toolkit @ http://www.demandmetric.com/premium-content/partnerships-and-channels source