Google Ads is a service Digital Marketing and Advertising Owned by Google International. It is used to create ads through advertising campaigns. These ads are displayed on the results page.
When it comes to creating all kinds of campaigns and ads, Google Ads provides a wide variety of resources. Among these resources, we have several types of campaigns and advertisements for advertising Our products and services. In this article we will show you what responsive ads are and how they work.
What are Responsive Search Ads?
Responsive Search Ads is a Google advertising tool that lets you create ads with this ability. To display more text. As well as the most relevant messages of all kinds, referring to the product or service provided to customers.
It is important to note that the following points should be considered when producing a responsive search ad. When generating a responsive search ad, we need to include it Types of titles And descriptions of our products or services.
Google Ads, on the other hand, regularly tests different combinations of information. This is in order to know which of these has one Better performance and public reception.
On the other hand, it is important to consider how useful it is to adapt the content of our responsive search ads. Good compatibility with searches By doing this, we allow potential customers to make our responsive search ads more effective and improve our campaigns.
Benefits of Responsive Search Advertising
Responsive search ads are very useful for marketing campaigns It has several advantages. This type of advertising allows us to create flexible types of advertising that are compatible with the format width of each device. Thanks to this we can better enter our information.
On the other hand, these items save time by including different types of titles and descriptions in our time. This will send Google ads The most effective compounds In addition, for our customers, they tailor our titles and descriptions to the location of the ad.
It also drives more clicks on our ads and directs conversations that regular text ads can’t. Therefore Improved performance From our advertising team, because responsive search ads allow you to compete in more auctions.
How do responsive search ads work?
With more and more titles and descriptions, responsive ads work almost automatically. This way Google ads Has more opportunitiesMatch such ads with potential customer searches for our product or service.
That way, when we enter all the titles and descriptions, Google Ads automatically generates Types of compounds Use this text in various advertising combinations in a special way to avoid any kind of overtime.
Importantly, unlike extensive text ads, with responsive search ads. We will be able to provide Up to 15 alternative titles and 4 descriptions Different for our products or services. After that, 4 titles and 2 specific descriptions are selected for the combinations.
On the other hand, it is noteworthy that part of the text may or may not be displayed in bold. It happens if this Coincides Partially or completely by user search.
How to create a responsive search ad
Generating a responsive search ad is fairly easy, the first thing we do is log in to the Google ads homepage. Then go to the main menu on the left side of the page and click on the option called “Ads and extensions”.
Now in the Ads and Plugins tab, click on the “+” button. After doing this, select the Responsive Search Ads option. Enter the URL there From and the final path of the text in which the advertisement is directed. After entering the necessary information, we will see a preview on the right side of the page.
We will add additional titles to our ad later, we need to make sure they are Between 3 and 15 alternative titles. On the other hand, we also enter our alternative descriptions for our ad, these can be between 2 or 4 alternative descriptions. After entering all the data, click on “Save”.
As a suggestion, it is good to keep in mind that both the title and the description can be displayed in any order. In addition, it is important to make sure that we include at least one of our keywords in each title and also to create options to related to.
Edit responsive search ad.
Editing a responsive search ad is fairly easy, the first thing we do is log in to the Google ads homepage. Then go to the main menu on the left side of the page and click on the option called “Ads and extensions”.
Then click on the bar at the top of the table with the results to add a filter. Then a pop-up window will appear that we can click on An option called “Features”. Later we will choose the type of ad we want.
What we’re going to do is check the box that says “Responsive Search Ad”. Then we go to the notification table and put ourselves on the notification that we want to modify and click on the option called “Edit”. After entering the edit section, we will make changes to the URL, final URL, URL title and ad description. And we click on it to finish “Save” option.
It is important to note that the moment we edit or change our ads, we save it. This may directly affect the ads that are displayed to the customer at that time That we made the change
