Welcome to the first episode of our new “Introduction to Digital Analytics” series.
In this video, we kick off the series by explaining why digital analytics is important for your business.
As mentioned in the video, truly understanding the value of digital marketing analytics for your business is helpful not only for convincing your boss, but also for guiding your own digital strategy.
To make sure you can apply the principles I introduced in the video, I’ve created a worksheet for you to sit down and identify the most important factors impacting your company’s digital analytics decisions.
You can find the worksheet through this link: http://bit.ly/ep1worksheet
The blog post supplement for this video: http://bit.ly/ep1blog
The slides of this video can be found via the link below:
http://bit.ly/ep1slides
To follow this video series, please subscribe to this channel, or/and follow our publication on medium @ https://medium.com/analytics-for-humans
You can also sign up for our newsletter at bit.ly/HMLnews1.
The series will be updated weekly, so stay tuned!
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