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If you are selling on marketplaces like FlipKart and Amazon, you must be planning to launch your own online store. This video shows how can you register your domain and create your own eCommerce website without any technical knowledge and programming skills.
Below are few PROS of selling through your own website:
1) More Control and Loyal Customers:
When you start and operate your own eCommerce store, everything is in your control from initial design to final sales. You decide your website design and look that suits your brand value. You can add section for mailing list signup where customers can directly get connected with your and you can target them for future promotions.
You do not have to face sudden change in policies, terms or commission structure like marketplaces. And finally you can stand your brand unique and separate among other sellers who are selling similar products at low cost. Customer knows your quality and will become your loyal customer with time.
2) No on-page competition heat:
Once you get customer on your online store, customers will not see any competitor products and have less distraction. This increase the sales improvement changes in compare to marketplace.
3) No Commission:
Selling through your own eCommerce store helps you to achieve great margin. You do not need to give commission to any third party vendor. May online sellers agrees, selling 20% good through own website equals 80% margin sales through marketplaces.
You are free to mark your on price, your own discount offers under your control without compromising with product quality.
4) Brand Value:
If your site is well-designed, the customer and other media will take your brand more seriously on your own site than on marketplace. That first part is a key caveat here, and it only really happens if your site shows that you’ve put time and effort into branding and design—far more than if you just entered information and uploaded a few pictures to marketplace. That won’t happen if your eCommerce site looks shoddily-made or outdated, in which case you might as well just do marketplace.
For similar reasons, your own eCommerce site can be better for customer referrals, as there’s less brand confusion and customers have an easier time of remembering your personal URL than that of your marketplace store.
If you wanted to know future of eCommerce in India, here is any article I found useful https://goo.gl/GDwUcY
Keep me posted about your experience. If you face any issue in creating your online store, please post in comment.
Follow me on Twitter @_vijaygupta
Thank You for Watching.
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