Maybe you know what ROMI stands for, but do you understand its importance as a marketing metric? Join John Lincoln as he breaks down the value of measuring the return on marketing investments.
You will learn:
The Definition of ROMI
How to Determine Capital and How to Implement that Into Your Marketing Strategy
Case Example: Outsell’s Study & Findings on ROMI
ROMI Equation Breakdown & Example
The Importance of ROMI Calculation in Both Short and Long-Term Marketing
Comparisons: ROMI vs ROI and ROMI vs ROAS
Marketing metrics are an important part of driving your marketing plan and strategy in terms of budgets and your bottom line.
Leave a comment below and let me know what you think about ROMI and other marketing metrics!
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